Instead, he’s placing his bets on augmented reality (AR), which he described in the Bright interview as “a profound technology that will affect everything.” Apple is expected to release its much-anticipated AR headset – which reportedly will also include some VR capabilities – as soon as next year.Ĭook isn’t the only tech magnate who has rained on the metaverse parade. I’m not sure the average person can tell you what the metaverse is.” While he acknowledges that VR is “something that you can really immerse yourself in,” he adds that he doesn’t “think you want to live your whole life that way.” The tech billionaire told Dutch publication Bright that “it’s important that people understand what something is. Apple chief executive Tim Cook has some doubts about the long-term appeal of the metaverse and virtual reality (VR).
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